— I have to be completely transparent here. I didn’t know too much about Blueface at the onset of this assignment. A combination of being fully entrenched in the work that I do. As well as simply being well over 30. The Culture doesn’t come as easily once real-life circumstances begin to remove you from the “cool kid” front lines. Regardless, I’ve never been one to consider myself a tastemaker. Merely one who simply professes to have good taste. Needless to say, I got a call or should I say text the wonderful people over at Fader Magazine, asking me if I’d be available to cover the artist for the next few days in Los Angeles. I said of course!… A couple days later I met him and his team over in Beverly Hills. Everyone was chill. Pitch meetings, Radio/TV Press, fan meet and greets, for the next 2 days I was there.. It felt like some shit outta the pages of Life Magazine circa 1967.--- I was like “Chocolate Dennis Stock”….It was a great experience. These days you don’t often get that a kind of access without being in the “circle” so to speak. I mean, with social media, there’s a host of amazing artist who visually capturing various talents from athletes to actors in great off hand moments. Yet I feel like even those situations can contain a sense of curated emotion. As often it’s the talent being photographed that has the final say in how/what images are to be displayed. In this case, I felt a lot like a welcomed outsider. Because that’s exactly what I was. I was the culture, removed from the culture. Because here I was – that guy. That guy I once laughed at during my days as a photographer’s assistant. The photographer, the cultural curated who’d fallen a step behind, who got mispronounced rappers names, knew nothing about the latest TV Shows. The guy who knew more about Blippi and Elmo as opposed to which artist might be currently hosting the most streams on the rap caviar playlist on Spotify. I was now the guy who’d fallen out of touch with the current culture. But maybe there was a dual lesson here. On one hand the former was true. I was a bit of a step behind. Yet on another hand, I was now in a different phase of my life. One that was more about being rooted in a certain type of stability rather than chasing. Whether be it personally or professionally. And there was no need to begin to feel insecure or beat myself up about that. Only the need to assess and reevaluate. Think about all the wonderful lessons that life was throwing me from all ends. And from here how to apply to newly acquired knowledge. Because there I was. Working with this new artist Blueface. The “newest and latest. This talented guy, with the good looks and ultra swag to go along with it. Who was now currently winning on every level. Whose on his mission and wants nothing more in life but than to win……and some point that day will come when he too will know more about Big Bird, home loan interest Rates, and what times are most ideal to grocery shop while beating LA traffic. How and what energy could I bring to showcase him in a way that not only captured him, but captured me? How essentially could I get back to me…… So I guess in the end, I simply did what I knew to do best. I sat back and I watched, and I waited and I learned. Lessons then, and lessons that I’ll carry. I wanna thank Blueface and not only him but the energy that is him or her or them, for reminding me. That this thing called creativity never stops and isnt allowed to grow stale if you expect to succeed. Success is about consistency and longevity. I think in the end we both came out ok. We got the cover. --- Once again we have to thank those lovely people at Fader. The true “Taste Makers” for bringing us together to make a few moments.